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Business and management

Business & Tourism Management

Combine business foundations with the management of tourism, hospitality, customer experience and service operations.

Adult learners collaborating on a planning exercise in a modern classroom

What you may study

Typical subject areas

  • Tourism and hospitality operations
  • Marketing destinations and experiences
  • Customer and service management
  • Events and visitor-economy planning
  • Sustainable and responsible tourism
  • Business strategy and entrepreneurship

What you can develop

Useful transferable skills

  • Customer-focused problem-solving
  • Planning services and experiences
  • Marketing communication
  • Team and operations coordination
  • Understanding international markets

The learning experience

What studying may involve.

You may use destination, hospitality and event case studies to understand customer experience and service operations. Assignments can involve planning an experience, analysing a market or proposing an improvement to a tourism business.

Teaching and assessment vary by provider and qualification. The exact course specification is the final source of truth.

Tourism, hospitality and event case studies

Customer-experience and marketing projects

Presentations and team planning exercises

Research into destinations and responsible tourism

Before you choose

Ask about the exact course.

A subject title is only the starting point. These questions help uncover the practical details that can change your decision.

  1. Does the course focus more on tourism, hospitality, events or general business?

  2. Are industry visits or placements included?

  3. Will any course activity require travel or additional costs?

Future directions

Where this subject could lead.

A degree can open several directions. Your experience, the exact course and the requirements of each employer will also matter.

Hotel or hospitality operations

Travel and visitor services

Events coordination

Destination marketing

Customer-experience roles

Tourism or hospitality entrepreneurship

Job titles and entry points vary across the visitor economy. Previous customer-service or hospitality experience can be particularly valuable when combined with the degree.

Planning the cost

Understand student finance before you commit.

For courses starting from January 2027, most applicants in England will use the new Lifelong Learning Entitlement system. Funding depends on the exact course, provider and your personal circumstances.

Read the finance guide

Interested in Business & Tourism Management?

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